Let us tell you a story
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Our Story
We are not your average agency. Our story is simple; we got tired of being taken for a ride by marketing companies promising results and not delivering. Each of our services were developed to use for our own brands and ecommerce endeavors. Friend-brands and companies began seeing our polished and effective results and asking who was behind them. We started helping others and producing results for them... the work was rewarding and the team grew.
Today, we apply our proven techniques to help other entrepreneurs. We know how to help others with ecommerce because we have been where you are. Our flagship product is Content Ecosystems — it puts you in control of your online marketing and reduces your dependence on pay-per-click advertising. In today's market it is essential to create robust, owned assets like email and SMS lists.
Content Ecosystems
What is a Content Ecosystem?
A content ecosystem is a congruent set of digital assets leveraged across multiple channels, to produce a never-ending conversation with your customer and reasons to engage with your brand— other than repeatedly saying, 'Buy my stuff'.
- It's built on owned assets, such as blogs, email lists, SMS subscribers, push notifications, organic social, and lead generation.
Why is having owned assets better than pay-per-click?
- A "Content Ecosystem" can break you free from the chains of big tech and their wasteful, expensive forms of pay-per-click marketing. By generating owned lists with lead generation and directing marketing spends towards collecting email addresses and phone numbers, you engage with consumers who are actually interested in your products, and not random clicks.
- By creating a "Content Ecosystem" you reduce your dependence on pay-per-click. Our systems generate lasting, usable engaged user lists. This increases engagement with your customers and audience while improving customer lifetime value and repeat business.
- Pay-per-click advertising often goes up in smoke, with the only useful metric being conversion, and if none are achieved, the money is gone.
In short, a "Content Ecosystem" can help bulletproof your sales channels.
How does it work?
- During our onboarding process, our team of email experts, copywriters, and graphic designers create multi-channel brand congruence with quarterly brand messaging and content.
- Here at Content Ecosystems we create repeatable content marketing efforts that drive results with owned assets and marketing channels.
- We help you create, control, and convert the conversation via the following channels simultaneously:
- Blog
- SMS
- Push Notifications
- Organic Social Media
- Lead Generation
Content Packages
Don't have content to build your "Content Ecosystem"?
No problem! We maintain a full-time team of professionals bringing you on-demand talent to fill your needs. These content packages pair seamlessly with our Content Ecosystems program. We deploy our skills and resources across multiple brands, so we can offer you top-shelf professionals at a fraction of what it would cost you to buy these skills individually. Not to mention the time, expertise, and management team to fit all this together.
Our professional content services include:
- Blogs
- Press Releases
- Email Copywriting
- Social Media Posts
- Graphic Design
- Product Photography
- Lifestyle Photography
- Stock Photos
If you want a "Content Ecosystem" driving results for your brand but lack the content or ability to create it, we offer the two content packages below:
Quarterly Content Package #1
- 180 Social posts (Instagram & Facebook, two times per day)
- 24 Emails (two per week)
- 12 SMS campaigns (one per week)
- 24 Push notification campaigns (two per week)
- 12 Blog posts (one per week)
Quarterly Content Package #2
- 270 Social posts (Instagram & Facebook, three times per day)
- 36 Emails (three per week)
- 24 SMS campaigns (two per week)
- 36 Push notification campaigns (three per week)
- 12 Blog posts (one per week)
Social Media Scheduling
The Organic Layer
Organic, non-paid social media posts remain critical for any brand. Research shows that across most industries, consumers expect a brand to have a social media presence, and prefer those who do to those who don’t.
Few people recognize that paid social media advertising performs up to 70% better by simply engaging with your customers and audiences frequently.
Take back your time
One post a day can increase traffic, but with so many users and creators in the queue, many posts fall flat and often only reach one fifth of your users. Crafting a social media presence and quality posts can create a serious workload for a small business, especially if you are struggling to post once a week — let alone multiple times per day. We make posting more than once per day and staying active in the algorithms easy.
Easy and consistent
We help build, maintain, and deploy your social media content to engage your audiences in effective ways. Multiple daily posts, and hashtag integration are just a few of the ways your social media presence can be improved outside of paid advertising.
Professional Photography
Image Matters
Visual assets are critical to successful sales. Our team can provide infinite background photos, lifestyle shots, and even 3D photography.
Ecommerce demands the highest quality of product presentation. A comprehensive library of image assets will engage your audiences, reduce customer service inquiries, and help with SEO, in addition to just plain looking good.
Infinite white product images
Start with the backbone of any image library: the isolated product. We ensure all angles are covered, giving your customer a comprehensive visual understanding of their purchase.
Lifestyle and usage
Show what your item looks like in the real world. We handle all production responsibilities for field photography like location, models, and props. Put together a collection showing exactly what your product does and how it fits into your customer's world.
3D photography
Give your customer the ultimate purchasing experience with 3D photography. This element alone puts your brand in the top tier of ecommerce sellers. Instill confidence before purchase by showing your business is at the forefront of user experience.
Brand Identity Review
Image Consistency
Not only does your brand need an iconic logo, it needs to appear in multiple formats and sizes across the internet. We work with you to craft succinct, engaging copy for those same image deployments.
Your brand identity is part of what sets your business apart from others. Just as important is its continuity across the myriad of online platforms.
Brand assets
You need a library of cohesive assets to be effective in the digital world. We will review and provide advice on how to create a clean brand identity while providing a package of digital assets that include logos in modern formats:
- JPEG, PNG, PDF, EPS, and vector format
- Logo for light background
- Logo for dark background
Arming you with high resolution assets to meet the need of any situation, whether it be web or print. We can also provide logo redesign and advice on brand revamps and relaunch.
Ecommerce Websites
Complete Website Builds
Your website is the backbone of your online sales channel. Usability and user experience are the key to success. We can build your unique site from the ground up, providing copy, photographs, brand assets, and sales capabilities.
Product detail page fine tuning
We can help with best practices to increase the conversion rate and review the functionality of your website.
Customer service portal integrations
We can save you time and money with the latest streamlined customer service practices that make dropping the ball nearly impossible by using things like Gorgias, Zendesk, UV Desk to reduce labor and increase customer satisfaction.
We maintain full-time programmers, graphic designers, and copywriters who are available to work on your project. Our team specializes in end-to-end, turn-key solutions and long-term support for your ecommerce goals.
Our developers are well versed in the following platforms and technologies:
- Shopify
- Magento
- Klaviyo
- Postscript
- PHP
- MySQL
- JavaScript
- JSON
Ongoing Support & Technical Audits
Site Maintenance
Even the newest hosting platforms require webmaster roles to change banners, update pricing, schedule sales and maintain inventory accuracy.
We can help with major implementations like new shipping systems and the little details like managing promo codes, application integration, and the weekly or monthly tasks that your team may not have the expertise for.
Technical audit
On request, we will do a full review of your digital presence and make recommendations providing a report telling how we see your position based on 2 decades of ecommerce experience and knowledge of a team that is currently managing multiple large volume retail.
We review and analyze the client's current situation in regards to social media, email, web store, and identify any obvious deficiencies if there are any present.
Our team is your team!
The Platforms
Amature vs Maestro
These are a few of the platforms our team has deep technical knowledge of. Because we use these tools daily for many brands, our in-house skills are very different than the casual user. At a glance people might say these are turnkey solutions... think of it this way, a paintbrush is also a turnkey solution, but we are sure you can agree your painting and Davinci's would be quite different.
Our team has something crazy like over 100 years of collective experience in business and technology! Lean on us to get it right the first time (We've already learned from frustration and mistakes).
Our team is your team!
Some of our excellent clients
We Don't Do Turn-and-Burn!
We are not a volume agency playing the turn-and-burn game. Our goal is to work with brands we love and become as invested in your success as you are. Long-term, productive relationships where everyone is happy is where we live!
Your website, content, and digital presence are the backbone of your online financial success. We partner with you to take these elements to the next level with robust, owned lists and incremental success which increase your customer lifetime value and offers on-going opportunities for your customers to engage with you beyond "Buy my stuff".
Our offerings apply to any kind of company, from knives and leather goods, to a custom motorcycle parts manufacturers, or a boutique bakery! Just about any business trying to reach consumers via the internet can benefit from our services.
Here are a few of our excellent clients (and friends) we love working with!
